Instagram:
Brand and creator partnerships

To show brands and creators they can achieve more by partnering together on Instagram, we ran back-to-back campaigns that walked the talk. A network of 70+ creators across six countries and three continents brought our concepts to life in their own unique styles, with executions customised for both brand and creator audiences. 

In 2025, the idea was “Amp up your success”; in 2026, it was “Together creates better”. Our creators produced ads for fictional brands to carry our messaging, as well as long-form educational content.

Impact. The 2025 campaign delivered $831K incremental revenue and an average CTR of 1.48%. 2026 delivered $2.3M and a 1.57% CTR, with stat-sig lifts in brand preference and product consideration of 3.51% and 5.71% respectively.